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The Advertising Standards Authority (ASA) has confirmed it has launched a formal
investigation into the controversial Protein World advertising campaign, which has sparked
an internet frenzy and a planned protest in Hyde Park tomorrow (2 May).
news •
01 May 2015
A recent Protein World ad caused a huge furore over its body image message. What do our experts think?
HCM issue 8 2015
Despite the social media furore over the Protein World’s recent ‘beach body ready’
campaign, the fitness industry needs to stand strong and continue to challenge the
public’s growing acceptance of overweight as the norm.
news •
22 Jun 2015
The backlash against a controversial advertising campaign for Protein World weight-loss
products – which critics say promotes negative body issues – continues to grow, with a
mass demonstration now planned for Hyde Park this weekend.
news •
28 Apr 2015
Does the general public even know what a fit, healthy body looks like any more? Kate Cracknell asks the question as she contemplates the recent ‘Beach Body’ furore
HCM issue 6 2015
Boutique hotel operator Morgans Hotel Group has launched a series of wellness
programmes and partnerships across its brands.
news •
01 Apr 2016
Welti Health and Fitness club in Shropshire has expanded its personal training offering.
news •
15 Oct 2007
Four Seasons has teamed up with fitness expert and Four Seasons Global Fitness Advisor
Harley Pasternak, have teamed up to create a comprehensive video series designed to
give guests help with five of the most common fitness challenges experienced by
travellers.
news •
13 Sep 2019
Blink Fitness has urged its members to put ‘mood above muscle’ as part of a month-long
initiative in which the US gym chain’s mirrors will be covered to help people think about
fitness differently.
news •
10 Jun 2016
Not feeling ‘gym body ready’ is serving as a significant barrier to taking part in sport and
physical activity for people with mental health problems, according to a new report.
news •
13 Jul 2015
A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
HCM issue 4 2016
We need to change the language we use as a sector if we are to be understood and taken seriously by governments and investors, says David Minton
HCM issue 8 2023
Touchstone Partners’ Tim Baker looks at the journey to becoming – and staying – a health club member
HCM issue 10 2015
CrossFit is a tough workout that gives fantastic results, but can it ever achieve mass market appeal?
HCM issue 5 2014
What can the fitness industry and the weight management sector learn from each other? Our experts discuss
HCM issue 1 2022
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HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –
is considering franchising to ramp up growth further afield
HCM magazine
“The goal is for all new centres to be Net Zero. Sustainability is something we’re investing heavily in across the business”
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
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Cristiano Ronaldo
Footballer and entrepreneur“Taking care of your physical and mental health is essential for a fulfilling life”
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